OVERVIEW
Noughts and Crosses
Noughts and Crosses
This year, 2018, the brief of ‘Penguin Student Award’ was set across three categories: ‘Animal Farm’ by George Orwell, ‘A Brief History of Time’ by Stephen Hawking and Noughts and Crosses’ by Malorie Blackman. On the whole, there are challenges about how does the book cover break existing concepts with considering contemporary readerships.
‘Blackman, the author of Noughts and Crosses, placed our world in an alternate reality and hope to show how our perspectives colour our thinking. And this idea leads to my main visual metaphor, a shadow which is inspired by Kumi Yamashita’s work.
Using the shadow, I illustrate Callum and Sephy’s character and their hidden and desires. The shadow of them shows how they feel and react to the social system which might hook the reader and give them a hint about the main plot indirectly.
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This year, 2018, the brief of ‘Penguin Student Award’ was set across three categories: ‘Animal Farm’ by George Orwell, ‘A Brief History of Time’ by Stephen Hawking and Noughts and Crosses’ by Malorie Blackman. On the whole, there are challenges about how does the book cover break existing concepts with considering contemporary readerships.
‘Blackman, the author of Noughts and Crosses, placed our world in an alternate reality and hope to show how our perspectives colour our thinking. And this idea leads to my main visual metaphor, a shadow which is inspired by Kumi Yamashita’s work.
Using the shadow, I illustrate Callum and Sephy’s character and their hidden and desires. The shadow of them shows how they feel and react to the social system which might hook the reader and give them a hint about the main plot indirectly.
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METAPHOR
Shadow, Show your other side
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Shadow, Show your other side
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Basically, shadow shows a reaction to the light which can be compared the perspective the society has. Also, it represents the other side or weakness of oneself.
Using the shadow, I would like to illustrate Callum and Sephy’s character and their hidden and desires. The shadow of them shows how they feel and react to the social system which might hook the reader and give them a hint about the main plot indirectly.
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Basically, shadow shows a reaction to the light which can be compared the perspective the society has. Also, it represents the other side or weakness of oneself.
Using the shadow, I would like to illustrate Callum and Sephy’s character and their hidden and desires. The shadow of them shows how they feel and react to the social system which might hook the reader and give them a hint about the main plot indirectly.
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MOODBOARD
OUTCOME
New book cover uses Henrik Normal for main title and Grape regular for sub typeface. For contrast, it uses deep indigo blue and bright ivory colour with red and camel colour as point colour.
It shows Callum and Sephy’s character and their hidden and desires. The shadow of them shows how they feel and react to the social system. At the same time, white light and dark shadow are compared to noughts and crosses symbol.
Main character Callum and Sephy’s are behind two noughts which means social system. It represents each character are in opposite situation and class by putting upside down.
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New book cover uses Henrik Normal for main title and Grape regular for sub typeface. For contrast, it uses deep indigo blue and bright ivory colour with red and camel colour as point colour.
It shows Callum and Sephy ’s character and their hidden and desires. The shadow of them shows how they feel and react to the social system. At the same time, white light and dark shadow are compared to noughts and crosses symbol.
Main character Callum and Sephy’s are behind two noughts which means social system. It represents each character are in opposite situation and class by putting upside down.
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NOUGHTS AND CROSSES COVER
2018
286mm *198mm
Hahnemühle Photorag
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PROJECT DETAILS
DATA CURATING
2018.03
Uni Work
BA Graphic Communication Design / Central Saint Martins
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Project Outputs
Project Process
Publication Covers
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Publication Covers
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Background Research
Exploring
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Background Research
Exploring
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Concept Finding
Sketching
Experiements
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Concept Finding
Sketching
Experiements
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Printing / Binding
Publishing
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Printing / Binding
Publishing
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Personal Project
Personal Role
Graphic Designer : Songyee Kim
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Graphic Designer : Songyee Kim
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Research
Graphic Design
Screen Printing
Publishing
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Research
Graphic Design
Screen Printing
Publishing
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SONGYEE KIM
SONGYEE KIM
CONTACT
CONTACT
UI / GRAPHIC DESIGNER
UI / GRAPHIC DESIGNER
DIMENSION2021 (c)
All right reserved
DIMENSION2021 (c)
All right reserved